Advanced Authentic Research
How can Apple’s 2001 iPod marketing strategies be used to advertise products of silicon valley’s newest tech companies?

by

by : 
Toby L.

Summary

The goal of this project is to determine whether the previous marketing strategies of successful products can be applied to current products. In 2007, the original iPhone was released and it seized markets shares from companies that dominated the smartphone market. The project will entail surveying people of different demographics about the competitiveness of Apple's original iPhone marketing strategies to determine whether the marketing strategies of the original iPhone can still be adopted today to help startups obtain market shares.