How have marketing strategies of large corporations differed in developing countries versus in first world countries in the scope of the past two decades?


by : 
Adeline Z.


In the 21st century, “superpower” countries have the ability to advance exponentially while developing countries, without the proper resources to fully modernize, may only progress marginally. As a result of this difference in the rate of progress, the method in which revolutionary ideas or products are marketed to consumers is affected. This study aims to determine which aspects of a country’s development allow for its particular marketing strategies to prosper in order to better our understanding of worldwide disparities in economies.