My project focuses on how to alleviate the issue of litter. This project will involve running a school-wide program where, using incentives, students are encouraged to pick up the litter they see around campus. Students who participate in the program will be in the running for a prize, which will be awarded at a public event. The goal of this pilot program is to instill an anti-littering culture on campus, ultimately changing participants' mindsets about trash and litter. The research portion will examine how positive incentives impact students' behavior in acting responsibly and whether it makes them more likely to go above and beyond in regard to civic duty.