National Anthem Protests and the Effectiveness of the 2018 Nike Campaign in Raising Awareness about Racial Bias


by : 
Bakari S.


During the past couple of seasons, the NFL has gone through much controversy regarding Colin Kaepernick and other players kneeling during the national anthem. He sat during the national anthem because he isn't "going to stand up to show pride in a flag for a country that oppresses black people and people of color.” After 2 years of being out of the NFL, Nike chose Colin Kaepernick for their 30th anniversary ad campaign. My project will explore whether the Nike advertisement was successful in raising awareness about racial bias.