Despite the many growing pollution issues that our world is facing, environmental sustainability has been avoided and overlooked in most companies for reasons largely unknown. Countless companies have already attempted to integrate environmental sustainability into their products, but only a few have succeeded. This research project will conduct interviews with eco-friendly companies to reveal the challenges that many companies face with sustainability. With that information, the findings will work to convince or encourage other companies to do the same.
Environmentally sustainable companies remain a scarcity, despite the constant need for them in a polluted world. Seeing that many companies struggle in becoming eco-friendly and not knowing why this is, I decided I wanted to research the reason behind the struggle. I hope to inspire and assist companies in improving their waste management through researching sustainable companies.