The Effects of Media Representation on Wage and Athletic Success


by : 
Cameron T.


Despite the passing of Title IX, gender inequality in sports continues. This inequity is evident in media representation and the pay gap between male and female athletes. The pay gap occurs due to systematic boundaries. For example, the current NBA minimum salary equals the $1.4 million salary cap for a WNBA team (Nhi Nguyen, 2022). Female athletes are often misrepresented and objectified on social media. This problem has affected female athletes nationwide as they face a significantly lower quantity and quality of media representation when compared to males. This project will investigate the objectification of women in mainstream media and its effects on annual salary through coding recent Instagram posts and statistical analysis of collected data.