The impact of positive coaching on the emotional and psychological well-being of young athletes, aiming to counteract the challenges posed by toxic masculinity in youth sports. The research addresses the persistent use of punitive coaching methods, associated with negative outcomes such as fatigue and diminished self-esteem. By implementing positive coaching techniques while coaching a 6th-grade basketball team and conducting an end-of-season survey, the study seeks to provide insights into the benefits of positive coaching, contributing to healthier development in young athletes and informing coaching practices in the community.