Psychological Factors that Affect Customer Buying Behavior and Effectiveness at Which Companies Match Them
A successful business requires precision marketing to gain customers, and those that do not market effectively often go out of business. Thousands of businesses close each year—a number that is only growing in recent months as a result of the COVID-19 pandemic. Yet, determining consumer behavior and creating a marketing strategy is difficult due to the plethora of factors that affect a customer’s mind. This study aims to determine the psychological factors that affect consumer behavior and how effectively companies match them. A combination of surveys and interviews with external research will determine whether companies are successful in their marketing or not.
The AAR program is a unique opportunity for Palo Alto Unified School District students, in grades 10-12, to engage in original research in an area of their choosing. Students are paired with mentors who are experts in the field of the student's choosing.
Advanced Authentic Research
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