Web Development and Maintenance in Small Businesses
With the onset of COVID-19, e-commerce websites have become more and more important since they allow small businesses to conduct sales in an alternative manner and attract wider audiences. However, many small businesses may not be able to maintain user friendly sites due to a lack of knowledge or resources, thereby reducing the number of potential customers. This research project aimed to better recognize website principles & options and understand the opinions of business owners in regards to e-commerce. The data collected through interviews was synthesized to better understand the role of websites in small businesses and how they can be changed to maximize customers.
The AAR program is a unique opportunity for Palo Alto Unified School District students, in grades 10-12, to engage in original research in an area of their choosing. Students are paired with mentors who are experts in the field of the student's choosing.
Advanced Authentic Research
25 Churchill Avenue
Palo Alto, CA 94306