Advanced Authentic Research
Why Digital Wallets Are Less Popular in the U.S. than in China

by

by : 
Audrey C.

Summary

Digital wallets are skyrocketing in popularity in China. They are becoming the most-adopted payment method in China. Some of the key drivers of this success include advertising, promotional sales, and gamifying contents through cultural holidays, but the approaches used in China might not be as effective in driving popularity of digital wallets in the United States. It is important to study digital wallets and their role in the U.S. By creating a focus group discussion, correlational analysis might address to the reason behind digital wallets being less successful in the U.S.