The potential for excellence in sports remains vastly untapped due to several factors, including the limitations of current recruitment methods. Many talented individuals, who may be overlooked or undervalued due to circumstances beyond their control, are hindered from reaching their full potential. Artificial intelligence (AI) has the potential to revolutionize the sports industry by improving recruitment methods and identifying previously overlooked talent. This project aims to explore the use of AI in sports recruitment through various research methods, including content analysis and evaluation research. The goal is to examine the impact of AI in other industries and apply those findings to the sports industry, with the ultimate goal of elevating the level of play and increasing the potential for success in sports.