Maximizing Engagement: Exploring Tactics for Increasing an Average Person's Participation in Grassroots Climate Organizations


by : 
Evie C.


This research project will investigate the pressing issue of global climate change and the crucial role of a well-informed and invested populace in achieving a sustainable future. However, the current reality in America needs to meet this imperative. Through conducting qualitative research in the form of interviews, the project aims to uncover the driving factors that have propelled individuals to engage in activism related to climate change. The collected data will be analyzed through coding to identify recurrent patterns and themes within the responses. The findings of this project have the potential to provide valuable insights which could be employed to mobilize a broader segment of the population to take action on climate change.