Summary
1 in 3 women suffer from an eating disorder of some kind, caused by the perpetuation of constant negative messaging about their bodies (National Institute of Mental Health). The commonly blamed culprits is social media- however, if a closer look is taken at the tv and toys most popular for children there are consistent themes of sexism and objectification, displayed through character designs and development (Witt 2000). As there is a lack of research into the effects, the research question is addressed through a case study reflecting on whether consuming sexist media as a child makes girls more prone to mental health issues later in life. The case study is on the researcher reflecting on their specific media consumption and effects on their confidence. They answered questions, collecting qualitative data to be coded and analyzed. As children, many are subjected to this negativity without being aware- this research aims to expose the harmful effects of this for parents to make better choices for their children as well as the child themself.