Just two years ago, Teaspoon—a local Starbucks-like tea franchise with Asian influences—opened its very first store in Los Altos, CA. Now, it is one of the fastest growing companies in the Bay Area. With nine locations, twelve specialty drinks, and thousands of loyal customers, the demand for more effective digital marketing has increased greatly. Digital marketing is an essential part of any business's marketing plan, especially in today's digital revolution. As Teaspoon aims to make a name for itself in the highly competitive boba industry, I will help Teaspoon develop new digital marketing strategies.

The recent wave of influence by Asian/Korean culture in the U.S., known as the Hallyu Wave, has brought food, Korean dramas, and K-pop to America, as well as Korea's unique, elaborate beauty/skincare culture. Dewy skin, natural looks, and patented cushion formulas have all made their marks in the U.S.. Women entrepreneurs in America have taken advantage of ideas from the Korean beauty market to create new products for the American market; for example, many women entrepreneurs have taken similar formulas but expanded the shades for all American women. Some entrepreneurs simply curate products, while others create and modify existing Korean products. This project will examine how the better international relations and influence of K-beauty has empowered women entrepreneurs in the U.S.

The harsh working enviornment of Apple factory employees in China and the lush work environment at Google's headquarters in Mountain View are both widely known, for opposite reasons. Although the treatment of the employees differs greatly, both groups are exceptionally efficient. How do employee benefits affect the behavior of the employees? In addition, how does employees' happiness affect the company's productivity?

The aim of this research project is to determine whether or not there is price correlation between Nvidia GPUs and Bitcoin. As Bitcoin becomes increasingly popular, the demand for graphics processing units (GPUs) has reached new heights. GPUs are needed because “miners,” or people who use computing power in exchange for Bitcoin, use them specifically because of their superior efficiency compared to traditional computer processing units (CPUs). However, recently, there has been a shortage of GPUs resulting in dramatic price increases negatively impacting the average consumer by forcing them to pay inflated prices. This project will analyze price data of various GPUs and Bitcoin over a period of time to determine whether Bitcoin is the primary driver of GPU price changes or whether other factors are to blame.

This research project is aimed at identifying the major factors behind the rising prescription drug prices in America. The data for this project will be pulled from case studies articles on relevant FDA regulations, real life examples of inflation of drugs, and the affect it has on populations in America. Once sufficient data is collected, a comprehensive report of these findings will be generated.

The goal of this project is to determine whether the previous marketing strategies of successful products can be applied to current products. In 2007, the original iPhone was released and it seized markets shares from companies that dominated the smartphone market. The project will entail surveying people of different demographics about the competitiveness of Apple's original iPhone marketing strategies to determine whether the marketing strategies of the original iPhone can still be adopted today to help startups obtain market shares.

This research aims to examine financial policy decisions made during the Great Depression and 2008 recession, two of the largest financial crises in America’s history. While there have been numerous investigations regarding these crises, the goal of this research is to go beyond why the crash happened and analyze the mechanics of the monetary policies the Federal Reserve implemented in order to prevent economic meltdown and revive investor confidence. Three types of sources will be utilized: historical texts, Federal Reserve records, and various indicators.