Business

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How Korean Beauty Empowers Women Entrepreneurs in the U.S.

The recent wave of influence by Asian/Korean culture in the U.S., known as the Hallyu Wave, has brought food, Korean dramas, and K-pop to America, as well as Korea's unique, elaborate beauty/skincare culture. Dewy skin, natural looks, and patented cushion formulas have all made their marks in the U.S.. Women entrepreneurs in America have taken advantage of ideas from the Korean beauty market to create new products for the American market; for example, many women entrepreneurs have taken similar formulas but expanded the shades for all American women. Some entrepreneurs simply curate products, while others create and modify existing Korean products. This project will examine how the better international relations and influence of K-beauty has empowered women entrepreneurs in the U.S.

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How Employee Benefits Affect Company Productivity

The harsh working enviornment of Apple factory employees in China and the lush work environment at Google's headquarters in Mountain View are both widely known, for opposite reasons. Although the treatment of the employees differs greatly, both groups are exceptionally efficient. How do employee benefits affect the behavior of the employees? In addition, how does employees' happiness affect the company's productivity?

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How Adoption of Cryptocurrencies (e.g., Bitcoin) as a Mainstream Form of Payment Might Be Affected as High-Frequency Trading Becomes More Prevalent Among Major Currencies

The aim of this research project is to determine whether or not there is price correlation between Nvidia GPUs and Bitcoin. As Bitcoin becomes increasingly popular, the demand for graphics processing units (GPUs) has reached new heights. GPUs are needed because “miners,” or people who use computing power in exchange for Bitcoin, use them specifically because of their superior efficiency compared to traditional computer processing units (CPUs). However, recently, there has been a shortage of GPUs resulting in dramatic price increases negatively impacting the average consumer by forcing them to pay inflated prices. This project will analyze price data of various GPUs and Bitcoin over a period of time to determine whether Bitcoin is the primary driver of GPU price changes or whether other factors are to blame.

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4ai: an Accessibilty Nonprofit

15% of the Earth's population, or one billion people worldwide, have a disability. Despite such a vast community, people with disabilities face discrimination, including in the workplace due to employment bias. Furthermore, artificial intelligence is a field that rarely employs people with disabilities. This is why we decided to found 4ai. 4ai is a startup, annotating nonprofit based in Palo Alto, California that aims to provide jobs to people with disabilities and make advancements in the field of artificial intelligence. Our corporation will exclusively employ people with disabilities, training them to tag images to be used in training artificial intelligence technology.

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Why Digital Wallets Are Less Popular in the U.S. than in China

Digital wallets are skyrocketing in popularity in China. They are becoming the most-adopted payment method in China. Some of the key drivers of this success include advertising, promotional sales, and gamifying contents through cultural holidays, but the approaches used in China might not be as effective in driving popularity of digital wallets in the United States. It is important to study digital wallets and their role in the U.S. By creating a focus group discussion, correlational analysis might address to the reason behind digital wallets being less successful in the U.S.

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How Tobacco and Vaping Advertisements Target Young Adults in Low Socioeconomic Communities

Advertising is created to motivate consumers to buy a particular product (The Future of the children, 2006). This research will investigate the problem of tobacco and vaping advertisements that are targeting young adults in low-income communities. I will be looking for different forms of advertisements and distinct components that specifically target young adults, especially in low socioeconomic communities.Then, I will use analyze the data from my field notes to identify trends or patterns.

What are the factors behind the rising prescription drug prices in America?

This research project is aimed at identifying the major factors behind the rising prescription drug prices in America. The data for this project will be pulled from case studies articles on relevant FDA regulations, real life examples of inflation of drugs, and the affect it has on populations in America. Once sufficient data is collected, a comprehensive report of these findings will be generated.

What is the most efficient way to dispatch taxis to optimize time and maximize revenue?

With large companies like Uber and Lyft relying on taxi dispatch optimization, it has become important to find the most optimal way to dispatch drivers to passengers, while maximizing efficiency and revenue. The research will commence with writing simple and cost-effect computer algorithms that will be put into a simulation to find which ones would make the most revenue. Whereas previous attempts have been focused on finding the one optimal solution, which would be computationally expensive, this research will find a simple and cost-efficient method that can still maximize revenue.

What is a feasible financial plan for the Palo Alto Airport's next three Airport Days?

This research project is aimed at creating a promotional video and an educational short film for the Palo Alto Airport to post on their website for a showcase for Airport Day while reaching out to schools with an interesting approach. To curate the most appropriate material, an online survey will be conducted through a controlled demographic regarding what aspects in advertisements and documentaries are most appealing to them. Once the data is collected, it will demonstrate what is most appealing to the audiences, and how that may vary amongst age groups.

In addition to the price to earnings ratios dominant effect on a stock’s price, does a company’s balance sheet information, namely, cash flow, have a further effect?

This research project will be investigating the relationship between a company's cash flow from operations and its future earnings in order to determine whether the market under appreciates the CFO variable. There will be two parts to this investigation. 1. In setting the stock price of a company, does the market consider CFO an incrementally "value-relevant" piece of information, after it already has a company's reported earnings? The idea is to run a regression of the S&P500 firms' stock prices, and put both its Earnings and its CFO on the right-hand-side of the equation.